Blizzard is going to Release Expansion for WOW Every Year
If a game wants to live long, it must update the game frequently. That’s why a lot of MMO Games doing expansion. World of Warcraft has been living for many years, while a lot of games is dying, this game still wants to live longer, and it is even going to launch expansions every year.
It makes sense that when Blizzard releases a trailer for a new World of Warcraft expansion with massive orc cannons mounted on the back of a giant cyclops, people get a little excited. But maintaining enthusiasm for the nine-year-old game might also mean getting new content out at a quicker pace even as often as once a year.
The expansion will not only have players revisit this old but new world, it will also raise the game’s level cap from 90 to 100, including one free instantaneous boost to level 90 for a single character. Other new features include upgradeable compounds or “Garrisons”, which is the game’s form of player housing; revamped character models for existing key races; as well as additional dungeon, raid and PVP content.
Blizzard has managed to spread four major expansions over those nine years. There have also been, as Street points out, smaller patches, but shifting to a yearly release schedule for expansions would be a considerable step up. It's a move that could change the way new and returning players view WoW, according to Street.
Street also said: We find that expansions are what bring players back to World of Warcraft, Really good patches will keep them, but they aren't as good at bringing players back to the game. We really want to get to a cadence where we can release expansions more quickly, once a year I think would be a good rate. I think the best thing we can do for new players is to keep coming out with regular content updates.